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CINELLI + MASH INTEGRALTER SHIRT COLLABORATION

Published on 2014-06-06

  • CINELLI + MASH INTEGRALTER SHIRT COLLABORATION
  • CINELLI + MASH INTEGRALTER SHIRT COLLABORATION

The collaboration between MASH and Cinelli started in 2006 when they sent one of their t-shirts with a defaced Columbus Tubes logo to Cinelli President Antonio Colombo. From the book 'Cinelli The Art and Design of the Bicycle' Colombo recalls writing to them after receiving the shirt: "'Hey guys, I saw the T-shirt; what the fuck do you think you're doing? I'm going to sue you.(Because Americans like that kind of talk.) And from there we became friends." Colombo continues "I went and visited them in San Francisco just as I had with Gary Fisher twenty years before that. There was the same excitement; immediately, we started dreaming of making products together. At Cinelli we provided them with the technical and manufacturing expertise they needed, a dash of history, and a sense of cultural authority. It's a very exciting relationship."

Mike Martin founder of MASH talks about the new shirt: "The Integalter handlebar, in many ways, sums up what initially brought us to work with Cinelli. Unique, progressive designs, coming from an artful place. You can look back through decades of their history, and find inspiration for the next generations. Riding track bikes on the street never needed the most modern technology offered. By scouring bike swap meets, and triathlon classifieds, we could find innovative parts that had been replaced with more modern technologies." Martin continues: "The Intergralter was very much celebrated on the street for it's strikingly bold look, quickly followed up by it's functionality. Riding a road drop on the street makes a lot of sense. This bar offered a comfortable flat top, short reach, and an ergo drop, allowing several positions for riders climbing, sprinting, or cruising the city. The packaging included a very crude xerox of the cable routing, and was a treasure found included in old stock pairs. We wanted to celebrate this bar with Cinelli, and take it with us in our day. A shirt is a perfect way to remember this piece of art."

Photo Credit: Mike Martin - Rider: Walton Brush