'HOPE' cap designed by Italian Artist Massimo Giacon for the Cinelli Art Program.

Massimo says about the design: "Hope is not just a slogan, but it is just a little bit of what we all want in this strange world: there are those who do it singing from their balconies, or those who dance like butterflies, trying not to get eaten by the voracious carnivorous plants that surround us in our everyday lives."

Massimo is a personal friend of Cinelli President Antonio Colombo and his works have been shown at the Antonio Colombo Arte Contemporanea Gallery. This very special #cinelliartprogram collaboration features Giacon's signature comic book style. The cap is made with a new material called APITECH. This material, that is 100% developed and made in Italy, combines the comfort of cotton on the inside together with polyester on the outside for brilliant sublimatic printing.

Made in Italy

Woven, 55% Polyester, 45% Cotton

One size fits all

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In 1979 he started publishing comics on a regular basis in the major specialized magazines (Frigidaire, Linus, Alter, Dolce Vita, Cyborg, Nova Express, Blue), soon becoming one of the points of reference for the “bizarre” comics.

In 1980 he started a music activity that drove him to create several indie music bands. He has since concentrated on his musical activities as solo artist. In 1981, together with Vittore Baroni and Piermario Ciani he took part in the multimedia network project TRAX, the forerunner of the future activities of subversive Luther Blisset. Then he began a constant artistic performing activity which led him to a series of exhibition events in Italy, America, Greece, Portugual and Switzerland. In 1985 he took an interest in design and launched into a collaboration with some of the major architecture offices in Milan (Sottsass, Mendini, Thun). He also created designs for the well-known brands such as Memphis, Swatch, Artemide, Alessi.

He designed carpets, laminated materials, illustrations for fashion magazines, web sites, fabrics, virtual characters, created TV theme songs, ceramics, and he is now working for graphic novels, editorial projects, new design objects, art exhibitions and music production in Italy and around the world. Learn more at his website