T-shirt dedicated to the legendary Laser, the only Italian bicycle to win the Compasso d’Oro (1991) design award as well as 28 gold medals at the Olympic Games and World Championships, and the hour record.

Color: white
100% Cotton


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The story of the Laser is the story of a historically unique convergence of talents into a single project. As the 1980’s cycling world was taken by a storm of obsessions with speed records—the fabled hour record, the 1km, the 100km team time trial, to name a few—the Laser became the elite athlete’s vehicle of choice and the sport’s most fevered locus for technical experimentation.

The story follows the decade-long evolution—between 1981 and 1991—of roughly 300 frames named “Laser,” more that 100 of which were built for professional athlete’s at the request of national federations.

Frames were the subject of experimentation and innovation not only for Andrea Pesenti, the frame builder of each and every Laser, but also for the decisive artistic vision of Antonio Colombo, the engineers of Colombus tubing, aerodynamics experts, entire national cycling federations, bio-mechanical professors, and the athlete’s who rode them.



Photo Credit: Kyle Kelley - Rider: Kelli Samuelson

Reference: Pignatti Morano, L. (2012), Cinelli: The Art and Design of the Bicycle, New York: Rizzoli